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Our Heritage
We're proud of our unique history.
In 1877 our founder, William Wilson, invented the very first pram.
Since then we've become one of the world's most
trusted brands, transporting more than 10 million babies.

1877
The Pram Is Born
The Pram Is Born
Our heritage is not only very special,
it's what makes us unique.
Our story starts in 1877 when our founder, William Wilson, invented the world’s first baby carriage. William developed an innovative spring system - the now-famous bouncing Silver Cross suspension - and combined this with a reversible hood to create the first-ever modern pram.

Nov 09, 2017

The Royal Connection
The name Silver Cross has long been
associated with royalty, first supplying
a pram for King George VI.
The tradition continued with Princess Grace of Monaco (right) and (left) HRH Queen Elizabeth, Prince Philip and a young Prince Charles.
The Royal Connection
1895

Nov 09, 2017

1950s
The Rolls-Royce Of Prams
The Rolls-Royce Of Prams
Silver Cross soon gained a reputation for high quality craftsmanship and design and grew to become one of the industry’s biggest exporters worldwide.
By the mid-1900s, the company was renowned for producing the world’s most exclusive baby coaches – known as the “Rolls-Royce of prams”

Nov 09, 2017

A Household Name
By the 1960s, Silver Cross was established as Britain’s premier pram manufacturer.
It continued to manufacture classic coach prams, but new designs were launched to meet the changing demands of modern families. Silver Cross was now a household name, loved and trusted by parents around the globe.
1960s
A Household Name

Nov 09, 2017

2000's
Global Expansion
Global Expansion
Our products are now sold to more than 70 countries worldwide and Silver Cross has offices in Hong Kong, Shanghai, and Melborne.

Our flagship store, pictured here, is in the prestigious Plaza 66, Shanghai.

Nov 09, 2017

The Best Start In Life
Today, Silver Cross is still based in Yorkshire, England.
We continue to develop the best and most innovative prams and nursery products. We’re proud to say more than 10 million parents have chosen us to help give their babies the best start in life.
The Best Start In Life
Today

Nov 09, 2017